BUILDING BLOCKS
With Pixels
And some other secret ingredients
3 min readJun 29, 2021
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Building a visual identity for a software product is a process that usually starts in my head. I start thinking of how I can relate to what the product is or should be about. I link it to my past experiences and the knowledge I have of the domain it belongs to. I think of how I can make sure the users perceive the product as intended…